Alex Serruys, started her professional career in the music industry six years ago, working with world famous artists, before she found herself acting as PA to the CEO of the British Fashion Council.

Taking style inspiration from Holly Willoughby, Serruys can be found ‘travelling round the world adding a splash of colour wherever she goes’, blogging under the name Alex In Colour. After recently taking the plunge and quitting her job as an Executive Assistant at a global advertising agency, the London based blogger has finally begun her journey as a full-time fashion and lifestyle influencer, having already worked closely with Primark, Missguided, Toni & Guy and New Look, to produce ‘honest and relatable content which engages audiences and a girl gang following’.